The Lego company was established by Ole Kirk Christiansen, a carpenter from Billund, Denmark. The company struggled through the Great Depression, and he began to create wooden toys. Christiansen renamed the company “Lego,” which is an abbreviation of leg godt (which means “play well” in Danish).
In 1934 Lego adopted plastic bricks as a means of production. the first sets were marketed. The company also established a new division known as Dakta which would concentrate on educational products.
In the second decade of the 20th Century, Lego expanded its product range and marketing efforts. In 1971, Lego introduced dollhouses, furniture pieces and in 1974, the first Lego human figures. They later evolved into a minifigure design that is still in use today. Lego began to develop more sophisticated Lego Technic sets for older children.
In 1987, Lego introduced the World Cup Lego building contest for children to compete in. The event took place in Billund and 38 kids from 17 different nations participated. Lego began to create themes in the same year. They were viewed as systems within an overall system. They included Lego Space, Lego Castle and Lego Town (later changed to Lego City) as well as Lego FabuLand. Lego also broke away from its usual smiley faces for the first time in 1988, with the release of a line featuring pirate Lego figures that featured many different facial expressions and expressions.
In 1999, Lego changed the way it licensed characters from franchises. It began to offer Lego versions of well-known characters like Spider-Man, Star Wars, Harry Potter, Avatar: The Last Airbender, and many more. This move was met with mixed reaction from fans and critics alike.
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