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By adopting fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to become customers Seglar has found a method to keep it is interlocking stones in the hands of millions. 2 weeks . model that other companies should follow, says McKee.

Back 1948, Ole Kirk Kristiansen and his workshop had just starting producing a selection important link of wooden toys. It had not been before the following season that they commenced using a fresh plastic-injection moulding machine to generate plastic stones, which subsequently gave these people an advantage more than their competition in the thriving post-war marketplace.

In 49, they commenced producing the bricks with studs to them to enable them to content together. It was a key iteration, making the bricks a lot more stable and durable. Later, in 1958, they produced a major improvement with the advantages of what is known since the “stud and coupling system”, which will ensures that almost every Lego stone fits with any other stone. These two essential iterations happen to be why Lego sets manufactured 40 years earlier still interlock seamlessly with those developed today.

Over time, Lego provides kept its finger on the pulse of pop lifestyle by joining up with big-name franchises such as Star Wars and Harry Potter. It includes also appreciated the community of adults which have been fans of the brand, known as AFOLs (Adult Followers of Lego), with a range of sets such as Back to the Foreseeable future DeLorean time machine and a set of feminine Nasa experts.